American Made | Woman Owned

Valerie - Owner

Headwear for all seasons, for all reasons

That’s A Wrap!®, also known as TAW by our loyal customers and clients, was established in 2001 by Valerie Hirsch in Madison, Wisconsin, just a short drive from the iconic Harley-Davidson Motorcycles in Milwaukee. Valerie combined her passion and experience in the fashion industry and her love of riding into a successful business.

Focusing on three key areas, TAW Gear continues to be a leader in motorcycle headwear. Innovation. From design to functionality, we continue to make our headwear more comfortable and unique along with being able to function as intended. Quality. Creating the headwear ourselves, we can control the quality of the final product. Service. We strive to offer the most unique, quality-built headwear money can buy for our stores and retail customers. American Made. Keeping our production in the United States is not only good for America, but it’s the only way to stay true to our motto: Quality is not cheap, and cheap is not quality.

TAW Gear strives to provide stylish head and hair management solutions for when the open road calls. Products are designed by riders for riders, but because many activities require fun, fashionable and functional headwear, our product is used in other lifestyle pursuits such as running, yoga, cycling, hiking, horseback riding, construction work, snow sports and more.

We also are proud to offer many forms of in-house customization for all your personalization or branding needs. Please give us a call to discuss at 608-327-2200.

Thank you for taking the time to stop by our website, and we look forward to gaining your patronage. See you out on the highway of life!