So why are women taking to the road on two wheels in such great numbers? The answer can be found in one word: happiness.
A new study shows that women who ride their own motorcycles are noticeably happier – in life, in relationships, and even in the bedroom – than women who don’t ride.
The study, conducted by global insights firm Kelton and commissioned by Harley-Davidson, interviewed 1,013 adult female riders and 1,016 adult female non-riders. The findings make it clear that riding a motorcycle greatly improves a woman’s feelings of overall self-worth. Key insights surrounding women who ride motorcycles in comparison to those who don’t include the following:
1.) More than twice as many always feel happy (37 percent of riders vs. 16 percent of non-riders).
2.) Nearly four times as many always feel sexy (27 percent of riders vs. 7 percent of non-riders).
3.) Nearly twice as many always feel confident (35 percent of riders vs. 18 percent of non-riders).
4.) According to the study, more than half (53 percent) of women who ride cite their motorcycle as a key source of happiness and nearly three in four (74 percent) believe their lives have improved since they started riding.
“Riding a motorcycle is the ultimate form of freedom and self-expression, so it makes sense that women riders are happier in life and, in general, feel more fulfilled,” said Claudia Garber, director of Women’s Outreach for Harley-Davidson. “That’s why learning to ride a motorcycle is the perfect gift you can give yourself and the best resolution to make for a truly life-changing new year.”
Read full article here: http://www.post-gazette.com/auto/2014/03/27/In-Increasing-Numbers-Women-Are-Taking-to-the-Road-on-Two-Wheels/stories/201403
What else could this father of two daughters ask for – happiness. Maybe I need to add motorcycle to the list of potential wedding presents.
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